Keyword "log" in the rules to be logged
/etc/pf.conf
pass out log from <client> to port $email \ label client-email keep state
Logs in binary, tcpdump(8) readable format
NOTE: log logs only initial packet, use log (all) to log all matching packets
OpenBSD 4.1 onwards: cloneable pflog, rules can log to specific interface:
pass log (all, to pflog2) inet proto tcp from $mailserver \ to port smtp
pflog interfaces created with ifconfig pflogN create or ifconfig pflogN up